1. Digital Marketing Costs Less
Traditional marketing campaigns, including print and television, are more costly because of expensive resources, these traditional ways also have a habit of being really hard to track ROI, digital marketing uses research and analytics to distinguish which marketing efforts are benefitting your business.
2. Start Ups and SME's can be more competitive
Digital marketing levels the playing field between large, medium, and small businesses. While big companies with larger budgets will be able to spend more on paid ads and advanced software, digital marketing provides SMEs more opportunities to compete, improve brand awareness, and build a larger audience.
3. Mobile Marketing Increases Engagement
Did you know many people don’t even own a computer anymore? Mobile marketing opens up a whole world of opportunities for increased engagement, from creating a more personalised user experience to reaching new users. According to Global Web Index, more than 80% of internet users own a smartphone, and 90% of the time spent on their smartphone is devoted to apps. Mobile marketing, from email and social ad design to SEO and ad branded apps, all of these allow you to target your audience where they hang out.
4. Analytics Improve Business Models
Measuring digital analytics helps companies make informed decisions about where to invest their resources, improving marketing efficiency and ROI. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and E-mail marketing have built-in analytics.
5. Email Marketing Still Communicates Best
A good digital marketing strategy should cater to the audience’s preferences targeting your consumers where they hang out online. Most people, over three quarters in fact, prefer to hear from brands via email, making a strong case for an engaging email marketing strategy. Email marketing puts targeted messaging right in front of customers and potential customers. When automated, trigger emails can even be sent automatically based on customer activity, further personalising interactions.
6. Social Media Builds Trust
A referral from a friend instantly makes a company seem more trustworthy to potential customers. (Mouth to mouth marketing) Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust around your business or brand.
7. SEO Puts Your Brand Where The Audience Can Find It
Everyone uses Google to search for products and services. In fact, 81% of purchases begin with a web search. That may be why search engine optimisation (SEO) has the best ROI of any digital marketing channel. For a company to be seen on Google, it must show up on the search engine’s first page. A solid SEO strategy is used to improve a company’s Google ranking.
The path to reaching business goals and finding success is through a strong digital marketing strategy. Better cost efficiency, more analytic data to inform better decisions, and building on customer's trust are just a few of the advantages to be gained from digital marketing.
What are your “reasons why” for digital marketing? Do they differ from mine? Does your business have a digital strategy? I’d love to hear about your experiences in the comments!